Brand and business communications for the coca cola company. Aug 03, 2017 generation z is the upandcoming generation, now aged between seven and seventeenyearsold, with growing influence in the market. Coca cola internet marketing strategies vs pepsi youtube. These two establishments are very fierce competitors in the beverage industry and incessantly compete with one another with the main objective of. A comparison of financial strategies at the end of the 20th century, coca cola and pepsico were the two largest beverage companies in the world. Red bull seems to be ahead of the market, while coca cola is a seasoned professional. Coca cola vs pepsi in bangladesh executive summary this report provides an analysis and evaluation of the pepsi and coca cola in their customer segmentation models.
This study tried to identify the impact of operation strategies for coca cola vs pepsi companies to attract their customers. Aug 15, 2017 coke vs pepsi cola wars case study solution. It is currently involved in retailing, marketing nonalcoholic beverage syrups, manufacturing and other stuff. Like coca cola it too spends heavily on marketing and promotion. Get your custom essay on coca cola versus pepsicola.
We are going to focus on their marketing strategies, but first we need to. View this essay on pepsi vs coca cola financial analysis. The marketing strategy of coke zero 375ml cans is best described as market. With coca cola focusing on family fun and simplicity, and red bull focusing on younger males through digital marketing, i had to wonder who would be more successful in the long run and also how other companies could utilize these strategies. Coke was created in 1885 by john stith pemberton, a pharmacist, and was initially made as a tonic smith, 2012. This study empirically examined the marketing strategies in cocacola. Coke vs pepsi a study of the evolution of their branding. In pakistan pepsi is the market leader and coca cola is its competitor. The coca cola brand is globally valued and recognized. Differentiation is a marketing strategy where a company produces goods that are different from those offered by other companies. Coca cola was the first market entrant and started its production in 1886 while pepsi started 7 years later in 1893.
The brands were having worldwide ad war via video and print ads, with both coca cola and pepsi marketing trying to. Its been a long time since pepsico just sold pepsi and coca cola just sold coke. Essay on coke and pepsis marketing strategies 1287. Coca cola and pepsi have been rivals since their introduction back in the early nineties when both were trying to dominate the market with their carbonated soft drinks.
Pepsi vs cocacola financial analysis essay 2063 words. This study tried to identify the impact of operation strategies for cocacola vs pepsi companies to attract their customers. Coca cola s strength is marketing and new marketing and advertisement channels have a big impact on the company. Sep 05, 2016 coca cola internet marketing strategies vs pepsi. Internationally coca cola orders a considerably large market share in comparison to pepsi with the sole exceptions becoming saudi arabia, pakistan, india guatemala, the dominican republic and the canadian provinces. Oct 04, 2015 comparative analysis cocacola vs pepsi 1. To understand the particular features of the companies competition, it is necessary to focus on differences in the corporate cultures. Both of these wellknown brands belong to famous forbes list. Pepsi and coca cola companies boast of having two of the most recognized and preferred or desired beverages. Provides a summary of the history of the soft drink industry prior to world war ii, and over the period 19501990 in greater detail. The analysis was based on a marketing and strategy perspective. Competitive strategies for cocacola and pepsico companies. Globalization, multinational companies, marketing strategy, coca cola, pepsi.
The longtime rival soft drink producers the coca cola company and pepsico have engaged mutuallytargeted marketing campaigns for the direct competition between each companys product lines, especially their flagship colas, coca cola and pepsi. Comparison between coca cola and pepsi marketing strategy. Apr 18, 2016 this video is about coca cola s marketing campaign strategy. Aug 01, 2019 pepsico has traditionally relied heavily on marketing for driving sales and market growth. Mar 24, 2011 pepsi may have thrown a wrench in its brand, but coke very nearly killed their product. Now we are talking about marketing strategy differences between two main cola market competitors coca cola and pepsi. Many people are therefore sentimental about the image coca cola products and therefore, they have grown used to it. Presentation marketing plan of pepsi pepsi the coca. The intense competition between coca cola and pepsi, who are the largest producers of carbonated drinks in india, will make a good example to understand how they differentiate their offerings in india. Analysis of brandlevel strategic pricing between cocacola company and pepsico. On april 23, 1985, cocacola, among to a large extent advertising, attempted to change the formula of the drink with new coke. Coca cola image is usually found on hats, tshirts and many other public spheres. Syed shahmeer hassan bba v strong vs weak pepsi and coca cola are strong competitors.
Now we are talking about marketing strategy differences between two main cola market competitors cocacola and pepsi. The pepsi makes defense strategies so that it can maintain its position in the market. This method of analysis includes market segmentation, market targeting, market positioning, as well as the marketing mix of pepsi and coca cola. The results also show that proper distribution and an consumer engaging marketing strategy some of which are also advised in the paper pepsi can bring the fight to turkish territory. The cola wars have been raging for decades, but which brand comes out on top today. By employing various advertising tactics, strategies such as blind taste tests, and reward initiatives for the consumer, they have grown to become oligopolistic rivals. In a war between coca cola and pepsi, neither of the brands can win if they enter a price war. Pepsi is in an industry which is dominated by the two biggies coca cola and pepsi. For our inaugural post, what more appropriate place to begin than with the. Coca cola with its rich history and legacy of over a decade, with its exceptional marketing strategies and a supreme portfolio consisting of over 500 beverages such as sprite, thumps up, maaza.
The worlds most valuable brands, cocacola is on 4th. Describes the competition between coca cola and pepsi cola. Financial analysis of pepsi and coca cola synopsis of companies pepsi and coca cola companies boast of having two of the most recognized and preferred or desired beverages in the whole world. But globally coca cola is pioneer and pepsi is follower. Coca cola has been at the front position of libelling initiatives for nearly 20 years, most important the way in adding perpackage diet information on labels, in addition to the perserving information that is compulsory by. Comparative analysis of cocacola company and pepsico 2719. Over the past decade, coca cola has been experiencing a decline in sales due to increasing health and obesity concerns.
The marketing strategy of coca cola is a mix of three important elements affordable prices, worldwide accessibility, and great customer connection. Pepsi vs coca cola for more than a century, coca cola and pepsico have been the major competitors within the soft drink market. May 30, 2016 they have formulated a wellestablished retail network across india cocacola pepsi cocacolas indian rural marketing strategy was based on 3 as availability, affordability and acceptability thumps up and sprite are leading brands in the carbonated soft drinks in rural india one will be able to find a wide variety of products by. This is because the cost of manufacturing and transportation is huge. It has a large portfolio of products of which 22 are billiondollar brands. The study reveals that strategic marketing along with social media presence could impact. Get your custom essay on cocacola versus pepsi cola. Today, the people learn the existence of the products that.
In the late 30s, the company further expanded its marketing reach to australia and south africa. The worldwide popularity of coca cola was a result of simple yet groundbreaking marketing strategies like consistency. Analyzed one of the oldest brand wars in the history, cocacola vs pepsi. The parent product of the company is cocacola drink, which is a flagship product. Cocacola is the largest beverage company in the world. Pep are very similar businesses in terms of industry, ideal consumers, and flagship products. In 2012, pepsi increased its marketing and advertising budget by. Competition between pepsico and coca cola brands coca cola s and pepsi s marketing strategies differ widely, specifically in that of their advertisements, where coca cola depends heavily on tradition, while pepsi relies more on the appeal of celebrities and young people. Marketing mix of pepsi pepsi marketing mix and 4 ps of. Pepsi battle almost became a mute point when world war i sugar rationing forced pepsi to go bankrupt in 1923. Where coca cola is a beverage company, pepsico draws its strength from offering snacks, complimentary to soft drinks. Soft drinks hold the majority market share when it comes to the beverage market, and coca cola and pepsi are the leading companies in selling soft drinks.
Nowadays, economies are becoming more entwined than ever, any possible method that can be used in supporting the building of. Strategies of pepsi cola table of contents executive summery 3 introduction 4 history 5 effective marketing and communication strategies of pepsi 6 media commercials 6 advantage of media commercials 6 disadvantages of media commercials 7. Pepsico got diversified between beverages and food, where food represented 53% of its revenues in 2017. Coca cola marketing strategies and supply strategies have proven to be ineffective in pakistan for leaving pepsi. This is where coca cola s marketing strategy kicks the door open and launches campaigns that involve attachment of companys values to practical emotions shown by the customers. In this context, the similarities and differences of the two brands in terms of advertisement strategies will be examined in the study. Examining cocacola and pepsi brands under the basis of. The worlds most valuable brands, coca cola is on 4th place and pepsi is 28th. Its quite hard for organizations to reach the magnitude of cocacola, but using the right marketing strategies may give a huge boost to increase worldwide brand recognition.
Globalization, multinational companies, marketing strategy, cocacola, pepsi. For example coca cola and pepsi, two similar companies competing for the same market can employ these strategies to outdo each other. Focuses on the competitive interaction between coca cola and pepsi cola specifically and the effect their dominance has on the other industry participants. Both, coca cola and pepsico use different marketing strategies. Marketing strategy of pepsi pepsi marketing strategy.
Publie le novembre 12, 20 par alexbrandmanagement over a century, this cola war has been a scenario of different strategies that developed a very interesting case of study for marketing experts, due to a constant innovation and sometimes aggressive behavior towards brand building. Unlike the pepsi brand which cone in a little later. Whatever route indian firms take to deal with competition. Because of this, coca cola has come up with long term objectives. Marketing mix comparison of pepsi and coca cola marketing mix comparison of pepsi and coca cola introduction the marketing mix analysis is also called 4p analysis. Ignacio bermudez patricia alonso jose alonso ines banos thanks for your attention. Major strategic competitive moves and countermoves are described.
This research paper is basically a comparative study of two well known competitors in beverage. Coca cola is number 1 in the soda market and in order to get ahead pepsi needs to surpass coke. Apr 24, 2018 and then, theres pepsi, which, in my very humble opinion, has better taste than coca cola, however, when it comes to emotional marketing, the brand stands no chance next to its main competitor. Coca cola is a multinational corporation having its route in almost every part of the world. S u n i l k r a h i r w a r m b a i b, m a r k e t i n g a s s i g n m e n t s e c a page 1 assignment on marketing for manager amity international business school amity university noida 125 sunil kr. The naming allowed fans to use cokes in weddings, holidays, or just as tokens of. Both companies have massive distribution strategies and.
In this few minutes we will try to let you know a little bit more about both firms. Coca cola marketing strategies free download as word doc. Pdf operation strategies for cocacola vs pepsi companies to. In ny and buffalo, pepsi outshines coca cola in sales by a ratio of two is usually to 1.
Rivaled only by coca cola, pepsi has grown to become a leading soda brand loved by the young generation. Comparative analysis of cocacola company and pepsico. Coca cola was focused on the globalization of its brand. By the time the roaring twenties came along, coca cola was also establishing a presence in europe. We analyze the market share of coke vs pespi on social. The coca cola company has continued to be one of the leading firms that provide refreshments to customers through creating value to consumers, making a difference, and inspiring moments of optimism and happiness. Their competition had been fierce and enduring, but some industry observers suggested that coke already had won the cola wars. Here is the marketing mix of pepsi that analyses the four ps including product, price, place, and its promotional strategies. Comparison between coca cola and pepsi marketing essay. In 1985 cocacola underwent a major reformulation that resulted in a supposedly improved taste.
This market model coke vs pepsi case study solution follows the more than 100year cola war between coke and pepsi when first starting to use the market model for market simulation, it is easier to think about this famous competitive battle when there were only two competitive products the 6. Coca cola marketing strategies pepsi co coca cola scribd. Oct 29, 2019 the coca cola brand is deeply rooted among the americans. In order for pepsi to overtake coca cola in their company rivalry, pepsi must be quick to garner market share in this new market segment before coca cola steals them out from under the rug.
For them, product differentiation is definitely the secret ingredient. The brand is present across more than 200 nations and is sold in packages of various sizes. Comparison between cocacola and pepsi marketing strategy. Coca cola marketing strategies and supply strategies have proven to be ineffective in pakistan for leaving pepsi behind. This analysis contains a set of controllable strategic tools of marketing which work in simultaneously to attain the objectives of an organization mooij, 2009. So, lets see what were the marketing strategies implemented by coca cola and pepsi. Marketing mix comparison of pepsi and coca cola researchomatic. Previous failed marketing strategies such as coke zero and desani. Operation strategy of coca cola 2990 words bartleby.
Coke vs pepsi local and global strategies arijit biswas anindya sen domestic firms in india which once enjoyed the benefit of sheltered markets are increasingly facing competition from global giants in the 1990s. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. The cocacola soft drink was rebranded to the simpler coke name and the new badge indicated a fresher, sweeter taste closer to that of pepsi. The coca cola soft drink was invented by john pemberton in 1886 ford, stephens, and cooper 2007, p. We are pleased to introduce the first in a new brandwatch blog series, pitting brand against brand in a social presence showdown. Discussion and analysis of the marketing strategy of coke zero in. Coca cola coke and pepsi cola pepsi have been the most popular soft drinks for many years, and has also been each others biggest competitor.
The coca cola brand is deeply rooted among the americans. Pdf strategic marketing plan for cocacola 2016 researchgate. If we thoroughly analyze cocacola marketing strategy, well see that its heavily linked with the concept of 4ps. Coke and pepsi s competitive strategies are examined in an indepth analysis. A comparison of financial strategies at the end of the 20th century, cocacola and pepsico were the two largest beverage companies in the world. When it comes to pepsi and coca cola, blind taste tests show that consumers can tell the two apart despite having similar ingredients and more than a century of somewhat similar branding and marketing successes and missteps. Although we examine consumer perceptions on international brands marketing strategies, the focus of the investigation will be on cocacolas and pepsis. Product differentiation is the secret ingredient pepsi vs. Coca cola is the most popular and biggestselling soft drink in history, as well as the bestknown product in the world.
Therefore, where in the minds of consumer coke and pepsi might be perceived as direct competitors, if we look at their business model those look entirely different regarding product offering and mix. Coca cola and pepsico follow different competitive strategies and focus on various elements of the corporate culture in order to help consumers differentiate the brands and their missions along with the brands images. Coca cola is the top most sold drink in the world while pepsi is the 6 th most. Coca cola aka coke was established in the year 1886 in atlanta by a pharmacist named dr john s. Beginning in the late 1970s and into the 1980s, the intensity of these campaigns have led to them, and the competition in. Coca cola has a price range which is more than that of pepsi which does not have higher prices especially in the united states and the united kingdom. Jan 14, 2019 bcg matrix in the marketing strategy of pepsi pepsi and diet pepsi pepsi zero sugar are the cola beverages in which pepsi deals in. Coca cola has been quick to embrace new mediums that have developed over the years radio, television and now internet. Nowadays, economies are becoming more entwined than ever, any possible. Followup flavour test exposed that most customers chosen the taste of new coke to both coke and pepsi, but cocacola management was not ready for the publics homesickness for the old drink, primary to a reaction.
1526 1098 1606 430 1443 883 908 791 1672 452 1472 1466 284 502 655 989 172 1429 885 1084 89 1643 236 403 451 863 1351 618 1419 1385 1388 1073 1413 480 545 206